Flamingo Challenge

Description

The Flamingo Challenge is a partnership between Ascension Sacred Heart Bay and First Commerce Credit Union entering its second year in Bay County. In 2025, the inaugural month-long fundraising initiative raised $15,463. Throughout October, Breast Cancer Awareness Month, the #FlamingoChallenge invites the community to purchase and display flocks of pink plastic flamingos at their homes and businesses. These vibrant displays serve as a playful yet powerful visual reminder of early detection and local support.

Why The Flamingo Challenge

In the past three years, more than 400 women in Bay County were diagnosed with breast cancer, and more than 30% of those cases were discovered at an advanced stage. Only 53% of women in Bay County currently follow the recommendation to receive an annual mammogram. The initiative helps eliminate the cost barrier of annual screening mammograms for women who do not have health insurance. Funds raised cover costs related to additional breast cancer diagnostics and treatment for local women who cannot afford to pay.

How to Participate

1. Choose your Flock Select your gift level below to determine the size of your flamingo flock.
2. Make Your Donation Complete your donation online and save your receipt.
3. Pick up your Flamingos & Yard Sign — Purchase receipt required for pick-up. Ascension Sacred Heart Bay Hospital 615 N. Bonita Avenue 3rd Floor Administration Office Panama City, FL 32401 Monday–Thursday, 8:30 a.m. – 4:00 p.m.

To learn more about the Flamingo Challenge or make a donation, visit bit.ly/BayFlamingoChallenge.